Want 25% net? The answer isn’t “work harder.” It’s structure + incentives.
What it really is, what it isn’t, and how agency owners should think about it.
A year after losing my home, I finally understood what never fully came back–and what I’m rebuilding now.
I recently met a $7.2M agency owner, and the advice I gave him wasn’t what he expected.
The daily task that steals time, introduces errors, and buries account managers in grunt work.
It’s the key to team motivation, engagement, and collaboration.
It’s not more clients, better ads, or cleaner ops.
Most founders think they’re fine. The dangerous ones are usually right (until they aren’t).
A hard truth about scaling that no software, system, or strategy can fix.
The best CRM will increase your agency’s capacity, standardize decision-making, and unlock EBITDA.
Everything looked “fine.” Until it wasn’t.
Tools aren’t the problem. Lack of a roadmap is.
