This is a Leadership Problem, Not a Technology Problem

Three dimensions of leadership that separate 7-figure agencies from 8-figure operators.

💡 Today's Key Insight:

In Thursday’s newsletter, I laid out the three distinct phases of custom AI development that agencies find themselves in right now. 

But I want to be clear: the agencies that come out of this transition stronger won’t be the ones with the most advanced custom AI workflows. They’ll be the ones with the strongest leadership.

And the leadership this moment requires has three dimensions most founders aren’t thinking about yet.

1. Strategic Clarity: Knowing Where Custom AI Belongs (And Where It Doesn’t)

Custom AI development is extraordinary at:

  • Complex analysis

  • Processing high volumes of data without dropping details

  • Detecting patterns across datasets no human team could realistically monitor

But it is not good at:

  • Reading a client’s frustration before they say a word

  • Deciding to kill a campaign your team loves because your gut tells you the strategy is off

The agencies that get this mapping right will operate at a level competitors can’t touch.

Automate what doesn’t require judgment, and protect the human role where judgment matters most.

I’ve found that when we implement custom AI workflows correctly, they don’t replace leaders,  they sharpen them. They remove noise so leaders can focus on high-leverage decisions.

Scaling revenue without fixing your finances is how founders end up with IRS notices, cash-flow surprises, and fake profit.

8 Figure Finance helps 7-figure operators clean up their books, optimize taxes, and install financial systems that actually scale.

If you want growth that sticks (not growth that explodes) start here.

2. Lead People Through Change With Clarity, Not Hype

Your team is watching how you navigate this. Saying “we’re an AI-first company now” and stopping at that isn’t leadership.

Your people need:

  • Clear KPIs so they know what success looks like in this new model

  • Transparent reporting so they can see the impact of what’s changing

  • Accountability structures designed for this new operating system

  • Permission to abandon broken models quickly

Most agencies fail here. They install custom AI workflows, then keep measuring performance like it’s 2021.

The leaders who win trust in this era are the ones who make the shifting landscape legible.

They don’t just tell people to “keep up.” They redesign the scoreboard.

If you’re trying to figure out where custom AI development should live inside your agency (and where it absolutely shouldn’t) this is exactly what we walk founders through.

👉 Book a strategy call here, and we’ll map out where leverage exists in your operation.

3. You Must Learn to Manage Custom AI the Way You Manage People

This one surprises most founders.

But it might be the most important.

A recent joint study from Harvard University and Stanford University placed AI agents in a simulated environment with tools, communication channels, and goals.

The agents began lying to each other, forming secret alliances, and sabotaging its competitors.

No one programmed that behavior. It emerged because the incentive structures made it optimal.

If you’ve ever designed a compensation plan, you understand this instantly.

Incentivize new revenue without protecting retention, and your sales team will push every deal through the door, fit or not.

Custom AI workflows behave the same way. If you design them poorly, they will optimize for the wrong outcome at machine speed. 

That means the same discipline you’ve spent years developing around hiring, incentives, and performance management now has to extend to your custom AI development.

If you’re serious about building an agency that operates at 50%+ margins with custom AI workflows doing the heavy lifting…

👉 Book a strategy call here, and let’s design the operating system intentionally.

The next era doesn’t belong to the most technical founders. It belongs to the best leaders.

👋🏼 Whenever you are ready, we can help you:

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Want to scale your agency from 7 figures to 8, without adding more people, chaos, or complexity? We design custom AI-powered operating systems that replace fragile human workflows with scalable, tech-enabled systems your agency actually owns. The business keeps running, even when you’re not. Book a demo here!

Want us to run a diagnostics on which of the following systems you need the most help with and put together an easy-to-implement action plan to improve them? So you can finally escape agency prison and build your dream agency? Book a demo here!

Stay happy, stay hungry,

Jordan Ross

CEO & Founder @ 8 Figure Agency

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