Your Biggest Growth Bottleneck Isn’t Tech

The Real Problem No One Likes to Admit

Every year, there’s a new wave of technology promising to “solve” growth:

• Better tools
  

• Smarter systems
  

• More advanced custom AI workflows
  

• More automation

And don’t get me wrong, those things matter.

But none of them fix the core issue. The more people you add, the more complexity you introduce.

And complexity doesn’t break because of systems. It breaks because of humans.

Poor decisions.
Avoided conversations.
Emotional reactions disguised as strategy.
Ego-driven choices that feel right in the moment and cost you later.

I’ve seen this pattern over and over again (and I’ve lived it myself).

Why I Rehired an Executive Coach

Recently, I made the decision to rehire an executive coach.

Not because I was struggling.
Not because the business was failing.

But because I know myself well enough to understand this:

Left unchecked, my human-ness is a liability.

Over the last 90 days, I’ve had to make some genuinely difficult decisions. The kind that tests your judgment, emotions, and leadership all at once.

Rehiring a coach was my way of putting a mirror back in front of my face every single week.

Someone who:

• Forces honesty
  

• Holds me accountable
  

• Gives me outside perspective
  

• Calls out blind spots before they become expensive mistakes

That external feedback loop is invaluable when you’re scaling.

👉 Quick aside: If you’re building systems, teams, or custom AI workflows to scale your business, but you don’t have someone challenging your thinking, you’re leaving risk unchecked.

If you want an outside perspective on where people, not tech, might bottleneck your business, you can book a call here, and I’ll walk you through what I’m seeing across other operators right now.

Why I Locked in for a Full Year

When I hired a coach, I told him to lock me into a year-long commitment, because I know I’m better when I’m not relying on willpower alone.

I’m better when someone is:

• Watching my decision-making patterns
  

• Challenging my assumptions
  

• Forcing me to raise my standards, not just my revenue

Growth isn’t just about raising ceilings. It’s about raising your baseline.

And I’ve learned the hard way that I don’t do that consistently without accountability.

The Reminder I Want You to Take From This

No amount of technology will save you from yourself.

Not custom AI, better dashboards, cleaner automations, or more sophisticated workflows.

Those tools amplify whatever leadership already exists.

If you don’t have someone holding you accountable, you’re trusting your future to your own blind spots.

That’s not a bet I’m willing to make anymore. And if you aren’t either, book a call here.

Three Things You Can Do Today to Implement This

1. Identify where emotion is driving decisions. Look at the last 3 big calls you made. Were they strategic — or reactive?
   

2. Put a mirror in place. Hire a coach, advisor, or operator who isn’t impressed by you and isn’t afraid to push back.
   

3. Commit longer than feels comfortable. Real change doesn’t happen in a month. Lock yourself into accountability long enough for it to actually stick.

Want us to run a diagnostics on which of the following systems you need the most help with and put together an easy-to-implement action plan to improve them? So you can finally escape agency prison and build your dream agency? Book a demo here!

Whatever you do, do not click this; it’s a trap to catch bot clicks here.