Agency owners: book a free 30-minute operations diagnostic. We’ll identify the bottleneck limiting your time, capacity, or growth and determine the operational plan to fix it.

The First Bottleneck Between $1M and $5M

Before I dive into the meat of today’s newsletter, let’s talk about constraint theory. 

The agencies that break through aren't necessarily the ones with the best offers, the most leads, or even the best talent. They're the ones that know how to proactively identify and eliminate the constraints holding them back.

💡Your business can only grow as fast as its largest constraint.

For example: 

Let’s say there’s a production line with 10 stations. Nine of them can do 50 units an hour, and one can do 20.

The production line at most can only produce 20 units an hour. It doesn’t matter how fast the other nine go.

The same concept applies to your agency. Your job as a founder is to know what your current constraint is and solve it.

However, the catch at seven figures is that they are stacked so close together. Solve one and you immediately hit the next. 

This series will walk you through each of the supply constraints in the order they show up as you scale.

Somewhere between $1M and $5M, a good agency owner cracks their go-to-market. Suddenly they could onboard 10, 20, 30 clients a month–but their operation can't handle it.

If the max amount of clients you can onboard every month is 5, the moment you onboard 6-10 in a single month, the entire cohort churns faster.

Is this your biggest operational constraint right now? Reply ‘onboarding’ to this email, and I’ll tell you exactly how to fix it over one call. 

💡The Solution: Define your process and automate as many steps as possible.

We’ve done this for tons of agencies using data, analytical software, and proven continuous improvement techniques. 

Once everything is set up, we’re able to go step-by-step and clearly see what needs to get automated, what needs to get augmented by AI, and what stays human.

This first step is integral to breaking through to $20M/year and ensuring your business isn’t a house of cards. Get in touch with me today, and I’ll walk you through exactly what this would look like for your agency. 

Identify those steps, build them, and the problem is solved…At least for a while. On Monday, I’m picking this series back up and diving into the most common operational constraint: churn.

Book a free 30-minute operations diagnostic. We’ll identify the bottleneck limiting your time, capacity, or growth and determine the operational plan to fix it.

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