🧠 How to think like an 8 to 9-figure business owner

Within the last 3 months, I’ve been consulting a $20M-$30M consulting firm…

Who recently made a BOLD move that left me speechless.

It's the kind of decision that separates average agencies from ultra-successful ones…

And it's exactly why they’ll exceed $100M in annual revenue.

Here's the kicker: 99% of agency owners would NEVER have the guts to do what they did.

What was this gutsy move?

I lay it all out in today’s newsletter.

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Here’s the context…

When I started working with this firm, I reviewed the major facets of their company.

After diving into the numbers, I found a crazy stat:

They were investing over $100k a month to book just 15 qualified calls.

That’s $6.6k per qualified call – not good!

My initial proposal to them was simple:

“Your BD and marketing team sucks, and we need to clean house.”

Surprisingly…

They actually did it!

Within 30 days, they let go of their deadweight, freeing up $100k a month to reinvest in and test new marketing and BD initiatives.

When I sat down with the founder and we reviewed this, he asked me if I caught the brilliance behind this.

He highlighted that their success comes from their ability to:

• Make hard decisions quickly

• Adapt

• Move with speed

Consider that…

They had some deep emotional ties to their team, and even when presented with a difficult decision, they didn’t think twice.

They leaned in.

After working with thousands of businesses, I can tell you—this is extremely uncommon.

I rarely EVER see this.

In the same time period that they let go of their BD team, I saw 3 other founders unwilling to let go of their talent even though they were in a similar situation.

The best businesses do three things:

• They move quickly

• Listen to the experts they hire

• Lean in to tough decisions when the data supports it

This founder was proud for the right reason.

They may not have a great marketing engine yet, but with this approach, they’ll build one.

Are You Leaving Money on the Table?

Let's face it: running an agency isn't for the faint of heart.

You've got to make tough calls, often with limited information and even less time.

But here's the million-dollar question:

Are you making those decisions fast enough?

Consider…

• How long have you kept underperforming team members?

• Are you still pouring money into marketing strategies that don't deliver?

• When was the last time you critically evaluated your operations?

The truth is, most agency owners are too slow to act.

They're leaving money on the table every single day.

But it doesn't have to be this way.

There’s a stronger version of your agency where you:

• Make data-driven decisions quickly and confidently

• Adapt to market changes before your competitors

• Consistently hit (and exceed) your growth targets

These aren't lofty ideals – they’re a daily reality for the 800+ agencies we've helped scale.

Ready to stop leaving money on the table?

👉 Let's make it happen. Book a no-BS discovery call here…

And we'll help you craft a plan to launch your agency into rapid, sustainable growth.