The Fastest Way to 4x Your Agency’s Value

Before we dive in: 

I’m speaking at the Scale Your Agency Summit starting NEXT Tuesday (January 20-22, 2026), along with about 20 other successful founders and industry-leading experts.

We are covering the two things that matter most: 

✔ Predictable Sales: Fill your calendar with qualified leads on demand.  

✔ Scalable Systems: Build a team and infrastructure that handles the work flawlessly (without you having to micromanage every little detail).

If you are ready to move from "Feast or Famine" to "Predictable & Profitable," you need to be here.

🎟️ Grab your free ticket here! →

I have a guaranteed way to 4x the value of your agency

And it’s probably not what you think.

If your agency is doing less than $1M in EBITDA, most owners assume the only path forward is:

• More clients
  

• Higher prices
  

• Better margins
  

• “Just grind for a few more years”

I used to think the same thing. But once you actually look at the math, it becomes obvious why that mindset is slow and expensive.

The real shortcut is buying another agency. Let me show you why.

The math makes this stupid to ignore

Here’s how agencies are typically valued:

• An agency doing ~$500K in annual profit will usually sell for 2x–2.5x EBITDA
  → Roughly $1M–$1.25M valuation
  

• An agency doing north of $1M in annual profit often sells for 4x–5x EBITDA

That multiple expansion is everything. Now let’s run a simple example.

• Agency A: $500K annual profit
  

• Agency B: $600K annual profit

Combined profit: $1.1M

Apply a conservative 4.5x multiple, and you’re looking at:

$4.95M in enterprise value almost immediately after the merger. No viral growth, five-year grind, or hoping the market cooperates. 

That’s the power of M&A when it’s done correctly.

Why this beats organic growth every time

Could you grow from $500K to $1.1M in profit organically?

Sure.

But in most agencies, that takes years, not months.

And along the way, you’re dealing with:

• Hiring risk
  

• Capacity constraints
  

• Client churn
  

• Founder burnout

When you acquire instead, you’re buying revenue, systems, and momentum all at once.

The key is knowing how to integrate the business so the combined entity stays profitable. And that’s a skill like any other.

It can be learned, it can be systemized, and it compounds fast.

If you want help figuring out whether your agency is actually positioned to acquire or be acquired, I’ll walk you through it.

Book a strategy call here, and I’ll show you what levers matter most before you even think about a deal.

The mistake most agency owners make

Here’s the uncomfortable truth:

Most agency owners are working hard to grow revenue, but not building the skills required to actually extract wealth.

M&A rewards operators who understand:

• Financial hygiene
  

• Clean reporting
  

• Predictable margins
  

• Transferable systems

And this is where most agencies fall apart. 93% of agencies aren’t financially or operationally ready to sell, even if the buyer is already interested.

That’s why preparation matters long before a deal is on the table.

If you’re even thinking about a future sale, partial exit, or acquisition strategy, you need your financials and reporting dialed in now, not later.

I use a specialized firm to prepare agencies for sale and go-to-market readiness, and it’s who I recommend to all my clients.

Book time here if you want to make sure your agency is actually sellable when the opportunity shows up.

Three Things You Can Do Today to Implement This Strategy

1. Know your real EBITDA. Not revenue. Not “owner-adjusted vibes.” Clean, defensible EBITDA.
   

2. Start thinking like a buyer. If you were acquiring your agency tomorrow, what would scare you? Fix that first.
   

3. Build M&A literacy now. You don’t need to buy tomorrow. But you do need to understand multiples, integrations, and deal structure before it matters.

Want to scale your agency from 7 figures to 8, without adding more people, chaos, or complexity? We design custom AI-powered operating systems that replace fragile human workflows with scalable, tech-enabled systems your agency actually owns. The business keeps running, even when you’re not. Book a demo here!

Want us to run a diagnostics on which of the following systems you need the most help with and put together an easy-to-implement action plan to improve them? So you can finally escape agency prison and build your dream agency? Book a demo here!

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