💈 The $150 haircut secret to 2X your LTV

After paying $150 for a haircut this week, I’m never going back to $40 haircuts…

And if you implement the reason why in your business…

You’ll destroy your competition every time.

The Context…

Before this life-changing haircut, I tried to go to my normal barber who charges $40 a cut.

He was closed, so I went to the only other open barber in town.

On the way over, I was thinking about how I don’t need all the bells and whistles you get with a premium cut:

• The warm towel

• The neck massage

• Extra attention on the shave

But after just one interaction with this barber…

I completely changed my mind, and I will never go back to $40 cuts again.

Here’s why, and how it can change your business…

Elite Service

This barber was truly amazing.

Not just at cutting hair – this guy was an amazing person.

Before this guy, I’ve never actually had a barber I felt comfortable truly talking to.

He was passionate, energizing, and a genuine ray of light.

During the cut, he paused to show me what the back my head looked like, and when he did it, he did something subtle that blew my mind:

He smiled as he showed me the back of my head, using the rearview mirror. 

Now…

I’ve had 100+ haircuts in the last 10 years, and not once has a barber ever smiled when they show me my hair.

This interaction did several things to my unconscious and conscious brain, sending a safety cue letting me know:

• I’m safe

• In connected

• I’m welcomed

• I’m appreciated

That one smile literally made me a customer for life.

As someone with a deep understanding of psychology, I knew exactly what was happening as it was happening…

But for most people (and most of your customers):

• They just feel trust or distrust

• And they feel connected or disconnected

By training your staff on nonverbal cues and how to develop deep levels of trust, you can literally double your LTV.

Whether he knew it or not…

This barber had mastered customer relationship psychology.

Anyone can give a haircut.

Anyone can run a service.

But very few people can make others feel safe, appreciated, welcomed, and respected.

When your team can do that at scale, you’ll be unstoppable.

Is Your Agency Providing An Elite Service?

If you're not training your team on the psychology of customer relationships, I guarantee you’re leaving money on the table.

Just like that $150 haircut experience, your agency has the potential to create lifelong, high-value clients through exceptional service and connection.

At 8 Figure Agency, we've helped hundreds of agencies transform their client relationships and skyrocket their lifetime customer value.

Imagine if you could:

• Double your client retention rates

• Increase your prices without losing customers

• Turn clients into raving fans who refer you constantly

See, it's not just about delivering good work…

It's about making your clients feel safe, appreciated, welcomed, and respected at every touchpoint.

Our team can help you accomplish that, by:

• Training your staff on powerful nonverbal cues

• Implementing systems that build deep levels of trust

• Helping to create a culture of exceptional client experiences

• And a lot more

To see how we can help you reach your goals…

👉 Schedule a call with our team here 👈

And let’s get started on skyrocketing your client loyalty and revenue today!