👑 The #1 success principle for agencies (stolen from Amazon)

Amazon could have easily failed like 1000s of its competitors.

But Jeff Bezos made sure it didn’t, by focusing on one value over everything else:

Customer Obsession.

Here’s how to apply this value to become an elite agency 👇

If you don’t genuinely care about building a world-class service, you’ll stall at $1M, $5M, or maybe $10M… but you’ll never go beyond.

At 8F, we see 100s of agencies cutting corners all the time.

They believe their service is “good enough”, and that mindset is why they’ll never hit $50M, $100M, or more.

If you aren’t continuously making small, incremental improvements, you’re setting yourself up for failure.

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How to implement customer obsession

✅ JDIs (“Just Do Its”)

At Amazon, employees were encouraged to notice and immediately fix small inefficiencies.

Tiny tweaks—done daily—compound into massive improvements.

✅ Micro-Sprints

Every week, carve out a few dedicated hours for service upgrades.

Example:

→ A simple graphic to improve onboarding

→ A quick message to clarify expectations

→ A Zapier automation to remove friction

1% improvement every day easily beats waiting for a big overhaul.

Amazon scaled because it obsessed over the customer every single day.

The best businesses do the same.

Are you making world-class service a non-negotiable?

If you want your agency to dominate your field by being the BEST choice for clients…

🗓️ Book a call with my elite 8F team here, and we’ll give you the roadmap to get there.