• Onboarding, Training, and Management

  The initial way to free up capacity is delegation of low-leverage work.

  We will delegate the backend work off the operator's plates at first.

  In order to do this effectively, we'll need a few things;

• Training Library

  We’ll need to begin aggregating SOPs, internal training, FAQs, and begin building an internal Wikipedia. 

  Having this content will streamline the onboarding & training process.

• Expectations, roles, and reporting

  For each new person we onboard, we must ensure it is a success.

  Dialing in the expectations, responsibilities, KPIs, & goals to then templatize this into a daily standard work checklist list will enable us to ensure management is easier for these functions.

  Once this is set, we will begin the ramp-up process, and organize all the training material in a simple fashion that makes it easy for these roles to come in and learn quickly.

  From here, we’ll set up a training, auditing & coaching cadence to ensure standards are maintained as we begin delegating more work.

Honestly, there are one thousand and one things to set up on the operations side of every agency, and knowing what to focus on right now is an important skill every successful agency owner needs.

At 8 Figure Agency, we do the heavy lifting: we figure out what areas need immediate attention and walk with you to get it done.

Want to know what part of your operations to focus on right now? Book a call with my team here.

2. Sales

To hit $1M/Year, we don’t need a significant amount of sales.

Freeing up the two operators to attend in-person events (and there are a lot in their area) will enable us to grow organically by adding an extra 20K-40k MRR.

This added revenue will free up the cash flow to invest in a part-time account manager (15 hours per week).

With 15 hours, we will re-invest in either sales or increasing LTV.

This is where we will hit a decision tree.

3. Funnel or LTV

By this point, I’ll know which way to take the org, but it will be based on the largest constraint.

I will be running the company through the MRR capacity equation (which you can learn how to do here) to identify if we need to decrease churn or generate more leads.

If churn is an issue, we will aim for longer contracts and if that isn’t applicable for some reason, we’ll begin building out my full LTV maximizer by front-loading the positive psychology.

For more on that, check out this video.

If their biggest issue is generating leads, we will begin a full-court press.

This company has no brand recognition or trust online.

We must build a brand and nurture their audience over time.

• Lead magnets.

• Newsletters.

• Content.

As this is all built out, we’ll either drive paid traffic to build the newsletter or leverage an 8F Partner who can build newsletters on autopilot. 

As subscribers show they are engaged and reading, we’ll begin warm outreach to the prospects who are reading.

From here, there are many other ways to add in extra components to the lead gen system.

• Cold calling.

• Cross-pollinating by sending to YT/Podcast (which you can see I execute via the videos above).

At this point, revenue will be up 

We will continue scaling the team and ensuring high standards are sustained as we grow through the 8F playbook 

Growth on auto-pilot

For every agency owner I've spoken to, putting Operations and Sales in order can be overwhelming and confusing at the same time. Sincerely, it's a long, tedious process, especially if you don't have prior experience in this domain.

However, you don’t have to do the heavy lifting.

At 8 Figure Agency, we’ve helped over 800 Agencies install systems and strategies in their agencies to get their Operations and Sales dialed in.

This system has helped:

• Founders get out of day-to-day Operation.

• Annihilate revenue plateaus.

• Create businesses that runs with or without the agency owner.

Book a call with my team to get your agency Operations and Sales dialed in.

Stay happy, stay hungry,

Jordan Ross

CEO & Founder @ 8 Figure Agency

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