Agency owners: book a free 30-minute operations diagnostic. We’ll identify the bottleneck limiting your time, capacity, or growth and determine the operational plan to fix it.

“Resist The Temptation To F Mice.”

This was one of the many EPIC lines from Jon Bond, the billion dollar ad man.

Jon was one of the speakers at my event this past week. He scaled his agency to 1B/yr before exiting and CRUSHED it from stage. 

Everyone was on the edge of their seats with him and from my own experience, I observed something fascinating…

He had truly unique strategies/systems for every part of his business, ones I really hadn't heard everywhere.

Each had a specific system that allowed him to build a competitive advantage. 

Here were the highlights from three of his many golden nuggets:

1- Make Them Move

Jon was constantly seeking out talent that was willing to move to New York City (where his office was based). 

He found that the talent that was willing to uproot their life to a place they've never been usually turned out to be exceptional people & stay at his company longer than everyone else.

If you think about it, it makes sense.

If their co-workers become friends, their life becomes their work. It can be hard to leave a play you literally built your entire life around.

2- Deal Sourcing

Jon had a strategy called "friends and family." 

His agency, which was notorious for closing seven-figure+ deals, built a rolodex in their of people they titled "friends and family".

His team's job was to keep in touch with these people quarterly and treat them like friends.  The data he shared was that the average employee builds 1,000 unique contacts outside of the business over a 5-year span. 

If they can harness that list of people to refer them business, the funnel explodes. 

Simply treating contacts like friends ended up in 10s of millions in deals closed.

3- Retention

John ensured his core team members were given some equity to ensure they never left.

He credits much of  his success to this. All his core team members were on the cap table and were highly vested in the future + a successful exit (when they crossed that bridge).

The list of simple, unique and genius ideas goes on.

If you missed 8 Figure Agency live this past weekend and you'd like to attend my next live event, reply “interested” and I'll add you to the list for our upcoming event.

Everyone at my events does a minimum of 1M/yr and every speaker is at least an 8 figure founder.

Book a free 30-minute operations diagnostic. We’ll identify the bottleneck limiting your time, capacity, or growth and determine the operational plan to fix it.

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