Best Model To Remove Churn From Your Agency

April, 1st 2024

I found the best model to remove churn from your agency

The model of businesses earning 8 figures annually

And I'm giving it away for free 

As you know, it's a lot easier to keep a client than to find a new one, but keeping clients at scale is HARD

If you are north of 8% monthly churn, it's VERY hard to build an 8-figure agency

If you’re at or above 12% monthly churn, you can say goodbye to a mid-7-figure agency

The best solution I’ve ever seen works for an agency working with local businesses but it is best for:

• SEO

• Google ads 

Let’s break this down

The best agencies that generate leads for businesses are the ones that own the domains they drive traffic to

I have seen this in every major industry

• Law

• Signs

• Dental

• Roofing

• Painting 

And more

Built into every major city and town in an English-speaking country, there is a local business for pretty much every major service needed

The giants, the ones that are silently earning 8 and 9 figures annually, own a domain in a local city that they’ve been driving traffic towards and reselling those leads in turn

Here is how it works

Grow Now

1. Purchase & rank domains

This one is rather obvious and straightforward, but if you’re exceptional at what you do, I would niche down A LOT, find a small category you can rank and win at, then drive traffic 

2. Resell those leads

Go to the local market, and offer to sell them the leads you’re already generating

Selling this on a flat retainer basis should not be hard

Showing them the data and traffic should be rather easy

3. Lock in year-long contracts

The offer is rather simple:

“I am a dominant marketer. I would love to do business with you, but if you aren't interested, these leads will be sold to your direct competitors”

Killer Content (My favorite pieces of content from last week):

• Podcast: Ultimate: How Cinemepic Went From 50k MRR To 500k In February

• Long Form Youtube: The Ultimate Guide to Hiring The Best Talent on LinkedIn

4. Deliver

Lock in long-term contracts, and deliver

There will be clients that will not be able to take all the leads

That is OK

Many businesses will still want to keep those leads rather than lose the contract and those leads will now go directly to their competitors

5. Retain

3 months prior to annual renewal, go to your clients, and ask them their thoughts on the service, and if they want to continue

If they are on the fence, remind them that if you discontinue services you will have to go to their direct competitor

If they inform you that they are considering ending the contract, you can go to the marketplace in advance of churn and have the refill client lined right up

6. Scale

Once your operational model works for a few cities and towns, rinse and repeat

7. Niche niche niche

By the way, the major players have already thought about this

So going after larger markets is going to be hard

There are many 8 and 9-figure agencies doing this for all the big industries

My recommendation would be to go super granular where there is less competition 

Using houstonpools.com as a random idea and a super granular niche 

Reviewed on call:

• How to reduce churn 

• How to keep an ops manager focus

Stay Happy

Stay Hungry,

Jordan Ross

CEO & Founder @ 8 Figure Agency

Let's Stay in Touch!