How Milkshake Media Added 60K MRR in 8 Months

We helped Tarun Brar add 60k MRR in 8 months

Here is how is went from 40k MRR to 100k MRR

Milkshake Media is an email agency that helps  e-commerce businesses grow. They’re based in Australia and in March on 2023 reached out to 8F

When they reached out, they were faced with the following issues:

• They had plateaued 

• They couldn't take on new clients

• The founders were 100% in the operations

Here is how we solved these constraints to enable big growth

1- Systematized service delivery that allowed them to consistently onboard new employees 

One of the major issues with Milkshake when we met them was that there was not defined way of completely operating the business

They needed to get out of ops, but onboarding team members took a full month

We started with their process workflow to define how they run their business

We defined

• Every step in their process

• The owner of each step

• Software implications

• SOPs & trainings

To name a few

From here, we were able to begin making a training library of every document and system that allowed them to have a set style of running the business

2- Onboarding

Once we fully defined their business, they had an immediate need to onboard talent

Onboarding talent should be highly specific

We created an onboarding roadmap that mapped out every single step a new hire (per role) needs to take in their first 2 weeks

From here, we further defined what new employees initial 30-60-90 days looks like to ensure we were able to have a clear plan

IMPORTANT POINT

This was a major step

Milkshake went from manually training to intentionally training

They cut their training time significantly and were able to onboard and train new roles in 2 weeks

Once they onboarded new talent, when relevant, they would put them through the skill gap analysis 

This is a process where they define every single skill each role needs to be successful

Once they had every skill, they compared their new hires to the matrix identified which skills they were falling short in, and created a training plan to ramp them up

3- End of day reporting

Now that they were onboarding talent, and already managing their team, they needed to create visibility into their operation

In a short period of time, they scaled to over 25 employees

We introduced the end-of-day report, a process that ensures every employee submits an end-of-day report, end-of-week report, and end-of-month report

These reports highlight their data performance and project management for all tasks and all clients

In my podcast with their founder Tarun, he mentioned that as a direct result of introducing this one process, “In a glance, we could analyze 25 employees”

4- Account Management

With the foundation set, we needed to get the founders out of the day-to-day and give them the ability to begin working ON the business 

Tarun mentioned they “were very scared about handing over control at first. We are very passionate about our client and worried about delegating.”

To ensure they felt confident, we created 

• Clear escalations points on how to ask questions

• Clear training processes to fix issues when they arise

• Clear audits to ensure everything was being done correctly

Milkshake Media went from 1 to 3 account managers which removed the founders from the day-to-day ops

5- Building Personal Brand & Continuous Improvement

Now that the founders could work on the business, we moved them into their respective roles

Tarun moved into the CEO seat and elevated his ability to be the face of the brand

He was able to put time into building his brand on YT and Twitter, giving them the ability to get inbound leads and begin nurturing prospects over the long term 

Huss, the COO, was able to focus on continuous improvement and improving systems 

Things always break in an agency, having someone who can improve systems at every step, raise standards, and improve processes is what turns a mediocre agency into an elite one

With each co-founder sitting in their zone of genius, they are on a pace to 2x-5x again in 2024

All because they were able to GET OUT of the operation, begin building the dream business, and escape the prison they had built for themselves

This may seem easy reading it here, but this is hard work and takes time

If you’re ready to make 2024 the best year to date, book a call with us now and get out of your day-to-day operation