📘 The master blueprint to charging higher prices

When it comes to raising your prices and boosting revenue, we’ve gone over several essentials…

• Dialing in fulfillment

• Removing limiting beliefs

• Selling outcomes, not services

• Leveraging social proof

• Mastering the downsell

But I’ve saved what could be the most important piece for today:

The Value Equation

The value equation is a simple but powerful framework for understanding how to increase the perceived value of your services and justify higher prices.

There are four key variables you can influence:

1. Dream outcome

2. Perceived likelihood of achievement

3. Time delay

4. Effort & sacrifice

Here’s how they work together:

To increase the value of your services, you want to focus on increasing the first two variables: dream outcome and perceived likelihood of achievement…

While decreasing the last two: time delay and effort & sacrifice.

Here's an example of how this might look for an email marketing agency:

• Dream outcome: Increase your email-attributable revenue by 30%

• Perceived likelihood of achievement: 80%

• Time delay: 60 days

• Effort: Minimal engagement

By crafting your offer around these variables, you can create a no-brainer proposition for potential clients:

“Increase your email revenue by 30% in the next 60 days. If you don't achieve this goal, we'll give you your money back or work for free until you do.”

This type of offer is incredibly compelling because it:

• ✅ Promises a highly desirable outcome

• ✅ Provides a strong likelihood of success

• ✅ Offers a short timeline to results

• ✅ Requires minimal effort from the client

The higher the value you can create based on this equation, the more you can charge for your services.

Analyze your current offers through the value equation by asking how you can:

1. Dial up the dream outcome and perceived likelihood of achievement;

2. While reducing the time delay and effort required

By optimizing your offers based on these variables, you'll be able to raise your prices with confidence and attract higher-paying clients.

Have You Perfected Your Agency’s Core Offer?

Understanding the value equation is a crucial step towards raising your prices and scaling your agency to 7 figures and beyond.

But crafting the perfect offer that hits all the right notes can be challenging, especially if you're not sure where to start.

Through our work helping hundreds of agency owners scale to 7 and 8 figures, we've developed a proven process for creating irresistible offers that command premium prices.

We can work together to:

• Identify your agency's unique value proposition and positioning

• Craft a compelling offer that maximizes the value equation

• Implement proven pricing strategies to boost your revenue and profit

If you're ready to finally crack the code on premium pricing…

Take your agency to the next level, and send your revenue through the roof…

👉 Grab a convenient time on this calendar for us to talk 👈

And we’ll help you create an offer your ideal clients can’t refuse 😉