🎟️ How to host a killer (debt-free) live event

In 2023, I had a live event planned with $60k in expenses and only $20k in ticket sales.

I needed $40k fast—without going into debt.

Fortunately, I found a way to pull it off just in time.

How?

Sponsors

A friend suggested I get sponsors to cover the gap.

Within a week, I landed $20k from a keynote sponsor…

Then, $10k from a business lawyer…

And finally, $5k each from two additional vendors

Just like that, $40k raised in just a few weeks, and no more stress heading into the event.

Winners Take Action

What's the difference between agencies that make millions and those that don’t grow much? Their Founders take action early to remove themselves from the day to day of running the business. 

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Build Your Dream Agency Outcome Sooner: Agencies that don’t change get stuck. By booking your call today, you make sure your agency can get bigger and maybe even ready to sell for a lot of money sooner.

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For my next event, I’m planning to secure sponsors first, then offer tickets for free or at a very low cost.

Here’s how I’ll do this going forward (and how you should, too!)

1. Build a Sponsor List

Reach out to companies that align with your event’s audience.

Here’s my script:

“I’m hosting an event for 100-200 agency owners in 2025. We’re looking for 1-2 more sponsors at a minimum $10k investment. Would your company want us to reach out when we formally start building our sponsor list?”

2. Close Deals Early

6 months before the event, I’ll start compiling our finalized list of sponsors, and identify how much $$ we have secured to invest in the event.

3. Plan the Event

With funds secured, I’ll bring back my awesome event planner to plan, coordinate, and help run the event.

If you’re looking to run events for your business in the future, this is hands-down the best way to plan for a killer live event…

Which, when done well, can positively impact your brand and business.

Want to see how my elite 8F team can help you find thousands of additional ways to scale your agency?

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