How I’m Generating an Extra 50 Calls This Month

May, 19th 2024

8F books over 100 calls per month and for the next 30 days, we will book 150-170 calls.

There is 1 strategy I use once a year to add an extra 50 calls and no one is talking about it…

The strategy I use is simple: Test 5 different agencies at once! 😂

Stick with me, I promise this is genius. 

Most businesses don’t explore new ways to generate leads because of budget constraints. 

Every year when I take off for a month (I’m currently off for 1.5-2 months), I test multiple agencies to see how they can perform for us. 

This is my way of mitigating leads drying up when I’m off. 

I invest over $10,000 a month into new services and I sign up for all of them within a month of each other. 

You may not have an extra $10,000-$20,000 to invest per month, but here is the simple process I follow that can enable you to do this too. 

Debt

I signed up for a new credit card with 18 months of 0% APR and put all of these services on it.

0% APR means you don’t have to pay anything back for a certain timeframe but when that time frame is up, you begin to incur interest on that debt. 

I test these services, racking up tens of thousands of dollars in debt, and as a result:

• I get a bunch of calls booked

• I learn a lot about different marketing strategies 

• I keep the ones that are highly ROI-positive 

Here is how I make this work financially:

Currently, I am using the Bank of America credit card that allows me to have 18 months of debt with no interest. Before starting to charge this card, I calculated what debt I’m comfortable taking on if shit hits the fan. 

As an example, let’s say I’m comfortable paying $2000/mo to test new marketing ventures. 

This means I could take on $36,000 in debt ($2000*18 months =$36,000). Once the first 18 months are up, I would begin to pay 20%+ of monthly interest on my debt, so it’s critical that your CC is zeroed out by the time your 0% APR interest window is up. 

As long as I’m comfortable with paying this monthly, I’m good. 

Now, the number I choose to pay the CC with is only if I don’t make a single dollar. 

Here are the services I signed up for:

• TikTok ads

• LinkedIn consultant 

• SDR training (for my team)

• DFY Twitter outreach (not on my own accounts)

• DFY Slack outreach on a pay-per-call basis 

• One service I’ll keep a secret for now 😉

Each one of these services has a guarantee, so it’s either going to work or I’ll get my money back. 

That’s one level of financial security. 

But each time a deal closes from one of these services, I use the gross profit (Gross profit = Revenue - cost to acquire lead - cost to fulfill service) from the first month and ongoing months to pay back the debt accrued from the specific service I signed up for. 

Example

I signed up for a pay-per-call agency that uses Slack DMs to book calls. 

They are charging $200 per qualified call booked. They are guaranteeing 25 calls ($5000/mo of cost). 

If a deal closes from that service, I will use the $ from that deal to pay back that $5000.

Example (with made-up numbers)

• I sign a deal for $6000

• I paid $200 for the lead 

• My cost to fulfill is $2000

• My gross profit is $3800

• I would use the $3800 gross profit  towards my credit card leaving me with $1200 left on that month's debt accrued 

• If I sign one more deal in a month, I will be profitable monthly to continue this service.

Eventually, this $5000 monthly cost is completely covered by the gross profit and the remaining cash after that is pure profit (or I ramp up the service). 

This is my strategy and if you follow this exactly, and sign up for the right services, you can add A LOT of MRR to your business. 

Disclaimer- This only works if you sign up for the right services, know your numbers, and pay off your debt. If you don’t do this right, you can incur a lot of debt. 

If you need a good bookkeeper to work with to ensure you do this well let me know and I’ll introduce you to mine. He’s fantastic and can just tell you what you can invest monthly and how much debt you can take on. 

Email me back saying bookkeeper if you want an intro.