📈 Double your agency's prices (the right way)

After Wednesday’s edition covering the crucial importance of:

• Focusing on fulfillment

• Getting rid of limiting beliefs

• Selling outcomes, not the service

I’m back to share a few additional tactics to help you raise your prices almost instantly.

Let’s jump in…

Leverage Social Proof

One of the most effective ways to justify higher prices is by showcasing the amazing results you've achieved for your clients.

This can include:

• Text or video testimonials

• Detailed case studies

• Reviews and ratings

When prospects see that you've helped others succeed, it instantly builds your credibility and makes them feel more confident in investing in your services.

Remember: “Social proof is your best friend, and risk is your biggest enemy.”

If you can provide strong evidence of your track record…

And even offer a guarantee to remove risk from the equation…

You’ll be able to command significantly higher prices.

Master the Downsell

Here's a simple but highly effective pricing strategy to help you collect more cash upfront:

If you're currently charging $2k for a service, raise the price to $4k. Then, offer two payment options:

1️⃣ Pay $4k in 2 installments - $2k upfront and $2k in 30 days.

2️⃣ Pay $3k today and save $1k.

This works for two key reasons:

✅ You and your client are already familiar with the $2k price point, so it feels less intimidating.

✅ By anchoring the price at $4k and then offering a $3k “discount,” you create the perception of a great deal.

The goal is to make the full upfront payment the most attractive option, so you can collect more cash immediately and improve your cash flow.

Implement these two tactics alongside the 3 steps we covered last time, and you'll be well on your way to doubling your income without taking on any extra work.

Still Unsure About Raising Your Rates?

Raising your prices can feel risky, especially if you're worried about losing clients or damaging your reputation.

But the truth is, if you're not charging what you're worth, you're doing yourself and your clients a disservice.

When you undercharge, you limit your ability to:

• Deliver the best possible results

• Invest in your team and resources

• Scale your impact and reach

On the other hand, when you increase prices and charge what you’re worth, you can:

• Attract higher-quality clients who value your expertise

• Provide an exceptional level of service

• Generate the revenue and profit you need to grow

If you're ready to take your pricing to the next level but want expert guidance to make sure you get it right…

We're here to help.

At 8 Figure Agency, we've helped countless agency owners like you to:

• Package and position your services for premium pricing

• Implement proven pricing strategies to maximize revenue and profit

• Communicate their value and justify higher rates to clients

Book a call with my team today…

And let's discuss how we can help you raise your prices with confidence.