🙅 Avoid this expensive lesson that cost me a huge client

In 2022, I learned a tough lesson in quality control.

I closed a deal with a MAJOR online business influencer, and delegated it to one of my newer consultants while I was leaving for a month off in Europe.

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Unfortunately, my consultant just wasn’t a great partner for this influencer.

Our client got a mediocre experience, and left.

Fast forward to 2024: that same client is on major podcasts and working with some of the world’s biggest founders.

I still kick myself for not handling the account personally.

Here’s the takeaway:

In a service business, things can and will break if you’re not vigilant about quality. 

At 8F, we’ve made it mission-critical to ensure clients consistently receive excellent experiences—even if my COO or I have to jump in to solve a problem.

Top businesses earn their reputation through elite quality.

Take this as your reminder:

In your business, prioritize excellence.

One misstep can cost you more than a client—it can cost you a whole network of opportunities.

Want to ensure every client experience fuels your agency’s success?

🗓️ Book a call with my 8F team, and we’ll help you build a foundation of excellence that attracts high-value opportunities (and keeps them around!)