🪜 A unique kind of business that only goes up?

Here’s the truth behind this “unicorn” business model.

Is there a type of business that only goes up?

And can you apply lessons from these companies to scale more sustainably?

Let’s take a look…

The Context

This past week, I sat down with a good friend who’s testing multiple businesses to launch.

During his research in the agency space he told me:

“You and Chase Dimond are the only people I have spoken to that feel like times are good right now.”

I was dumbfounded.

Partly because many of our clients come to us with good sales…

But also because my friend, who’s already been a successful founder, couldn’t find more people living in a state of financial abundance.

As we went deeper into conversation, something became clear.

There was one type of business he was searching for…

“An Elevator Business.”

In his words, an elevator business is the most ideal type of business, because it only has one path: up.

No downward trends, or rollercoaster journeys…

It just goes up.

Now, I don’t think every business can 100% be an elevator business.

But I do think many businesses can incorporate parts of the elevator system.

My outlook on this is simple:

Is there a downsell available in a given business, that when a customer is sold into it, they rarely ever (if ever) leave?

Here are some examples to consider:

  • Web maintenance & web hosting.

  • Selling CRMs: White labeling Go High Level is common.

  • Content Promotion: Shout out to Chase Dimond and Clifton.

  • Bookkeeping Services: I launched 8figurefinance.com this year purely out of need, but this one has been great for us.

  • Monthly CRO/Landing Page Optimization: I have someone that does this and I’ll never fire them.

  • Editing Services: I pay Ryan Carr at Tailwind to edit my newsletters and I’ll never stop. One of the best time saving services ever.

  • Affiliate Offers: Resell or refer software or services that people never churn. I make hundreds of dollars a month promoting a twitter scheduling software.

To sum everything up:

Entire businesses can be elevator businesses, and components of them can be, too.

And if you keep funneling your clients and leads into an elevator offer…

Eventually, there’s a good chance you’ll never have to worry about money again, freeing you up to focus on everything else.

The Truth About Agency Life: It's Not Always an "Elevator Ride"

Let's face it: Running an agency isn't always smooth sailing.

  • Unpredictable revenue?

  • Client churn keeping you up at night?

  • Feeling like you're on a constant rollercoaster?

You're not alone.

The dream of an “Elevator Business” - one that only goes up - can seem impossibly far away when you're in the trenches.

At 8 Figure Agency, we get it. We've been there.

That's why we've dedicated ourselves to helping agency owners like you navigate these challenges and find stable ground.

Our approach? It's not about quick fixes or magic bullets.

It's about rolling up our sleeves and diving deep into your agency's unique situation.

Together, we can help you:

  • Identify your agency's pain points

  • Develop strategies to stabilize your revenue

  • Create systems for sustainable, long-term growth

Because here's the truth: While a perfect "Elevator Business" might be rare, you can absolutely build an agency that trends steadily upward.

And that's exactly what we're here to help you do.

We've guided hundreds of agency owners through their toughest challenges, helping them build resilient, growth-oriented businesses.

If you're ready to transform your agency's trajectory, we're ready to help.

So we can get a feel for your biggest challenges, and suggest potential solutions you can start implementing asap.

Stay happy, stay hungry,

Jordan Ross

CEO & Founder @ 8 Figure Agency