A Simple Hack That Changed How I Think About Money

It made everything so much more approachable.

💡 Today's Key Insight:

I recently learned about a simple mental model that completely changed how I evaluate opportunities.

A friend of mine is about to sell his second company for eight figures. When he told me how he thinks about money, it genuinely rewired how I look at business.

He doesn’t think in dollars. He thinks in units.

For him, 1 unit = $50,000

When he looks at an opportunity, he’s not asking: “How much can I make from this?”

He’s asking: “How many units can I generate per month?”

  • Can this do 5 units? ($250K/month)

  • Can this do 10 units? ($500K/month)

When your brain isn’t intimidated by the number, it starts solving for it.

$500K/month feels abstract, whereas 10 units feels solvable.

If you’re starting to see how powerful this kind of thinking is, this is exactly how we approach building custom AI workflows inside agencies.

We don’t just install tools; we help you break your entire operation down, then build custom AI systems that help you hit them faster.

If you want help implementing this inside your business: Book a call here →

Scaling revenue without fixing your finances is how founders end up with IRS notices, cash-flow surprises, and fake profit.

8 Figure Finance helps 7-figure operators clean up their books, optimize taxes, and install financial systems that actually scale.

If you want growth that sticks (not growth that explodes) start here.

The Deeper Shift

This is what wealthy operators do better than anyone else:

They simplify. They take something that feels overwhelming and reduce it into something executable.

And once that happens, momentum kicks in.

I’ve started applying this to everything:

  • New offers

  • Hiring decisions

  • Pricing

  • Growth targets

Instead of asking, “Is this big enough?”

I ask:  “How many units does this produce?”

That one shift removes emotion from the equation and replaces it with clarity.

A Quick Opportunity

I’ve been seeing a ton of demand from founders who don’t just want theory–they want to actually learn how to use the tools driving this shift.

So I’m starting to test something new:

1:1 training for founders and executives on tools like Claude Code and Cursor.

Not surface-level tutorials.

We’re talking about:

  • How to actually use them in your day-to-day

  • How to build custom AI workflows inside your company

  • How to turn these tools into real operational leverage

We’re opening up 1-3 spots to start.

If that’s something you’ve been meaning to get ahead of, reach out or reply to this email.

Final Thought

Most people don’t fail because the opportunity isn’t there.

They fail because the number is too big for their brain to engage with.

Shrink the problem. Solve the problem. Scale the result.

👋🏼 Whenever you are ready, we can help you:

Avoid making a 6-figure agency tax mistake. Most bookkeepers and accountants don't know how to work with agencies, causing most to massively overpay in taxes. Work with accountants who specialize in agencies and support you in Slack (8F Finance) here

Scale your agency the right way. Right now, I’m opening 1-2 spots to personally coach founders who want to build a more profitable, scalable agency. (8F Consulting) here

Want to scale your agency from 7 figures to 8, without adding more people, chaos, or complexity? We design custom AI-powered operating systems that replace fragile human workflows with scalable, tech-enabled systems your agency actually owns. The business keeps running, even when you’re not. Book a demo here!

Want us to run a diagnostics on which of the following systems you need the most help with and put together an easy-to-implement action plan to improve them? So you can finally escape agency prison and build your dream agency? Book a demo here!

Stay happy, stay hungry,

Jordan Ross

CEO & Founder @ 8 Figure Agency

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