🛠️ A powerful process to fix your agency’s problems

I recently got suspended on LinkedIn.

Last week, I hired new admins to help with cold outreach.

Their first task: Send 40-50 LinkedIn connection requests per day.

Impossible to mess up, right?

But within 2 hours of the admin starting, my LinkedIn account was suspended.

He tried to impress us by maxing out connection requests in a short window, triggering LinkedIn to flag it as potential software use. 🤦

Here's how we fixed it and made this process bulletproof:

1. Conduct a 5-Why Analysis: Ask “why” up to 5 times to find the root cause of a problem.

Why did this happen?

The employee didn’t follow the SOP.

Why didn’t he follow the SOP?

He thought it was a guideline, not a rule, and didn’t see any downside.

Why did he think that?

There were no clear consequences for breaking the rules.

2. Implement New Policy: Going forward, failure to follow SOPs during the first month results in immediate termination.

Clear rules = fewer mistakes.

Key Takeaways

• Use the 5-Why Method to find the root cause of problems when things break

• Define accountability and consequences for not following SOPs during onboarding

Refining and embedding these kinds of processes into company culture is what turns good companies into great ones.

Want help building better processes that can scale your agency faster?

🗓️ Schedule a call with our elite 8F team here.