📈 2 steps to earn MORE from your legacy clients

All agency owners eventually face this challenge:

Raising prices on legacy clients – without losing them.

It can be a daunting task…

But with the right strategy, you can successfully increase your prices while retaining the majority of your clients.

When executed properly, I’d go as far as to say 80%+ of your clients will be on board.

Here’s the tried-and-tested method I’ve coached 100s of agency operators on…

Step 1: Explain the "Why"

The easiest way to justify a price increase?

Tie it to an improvement in your service.

By positioning the increase as a way to deliver more value, clients will be more receptive to the change.

Consider framing the discussion with something like:

"We want to provide the best service possible, and in order to do this, we’re planning to add in a few things…

Our pricing will reflect this new value."

Step 2: Stack the Value

To make the price increase a no-brainer for your clients, you need to STACK the value you're offering.

There are two ways to do this:

1. Perceived value adds

2. High-margin value adds

Perceived value adds could look like:

• Creating a community for them

• Providing access to exclusive content or courses

• Offering additional "office hours" for support

• Giving discounts on your other offers/services

High-margin value adds could include:

• Content syndication

• Talent syndication

• List syndication

• Guest speakers

The key here is to get creative…

And really think through what would be a terrific, no-brainer value-add for your clients before bringing a price increase to the table.

Last, make sure to stack your value-adds in a way that favors your margins!

Not Sure What or Where to Add Value?

If you're struggling to figure out what value adds would be most appealing to your clients…

You're not alone.

It’s a common challenge among agency owners, and can have a big impact on your bottom line.

That's where my the 8 Figure Agency team comes in.

We have years of experience helping agencies just like yours to scale to 7, 8, and 9-figures.

We have a proven track record of identifying the key value adds that will help YOU increase your prices.

And raise revenue through the roof.

So, if you're ready to take your agency to the next level and start commanding the prices you deserve…

👉 Schedule a call with my team today…

Where we’ll discuss how you can create a custom plan to stack value for your clients and skyrocket your profits.