🤝 2 powerful communication tools to close more sales

I recently helped a client with a sales call and used two simple techniques that drastically increased trust and buy-in.

The result? We’re on track to close a multi-million dollar deal.

Here are the 2 high-level communication tactics that made all the difference…

1. Recap What You Hear

After your prospect shares something important, recap it in your own words. This shows you’re actively listening and genuinely care.

Example:

“Thanks for sharing that. Do you mind if I do a quick recap of what I heard to ensure we're on the same page?” (Then, I go on to recap in my own words).

All of sales and customer success is dependent on building rapport and trust.

Recaps help you build this, and make your prospects feel understood.

Do this on every call.

(If you’d like a deep level of training on this one skill, reply to this email. If I get enough requests, I'll do a 30-60 minute training on this one thing.)

How to own a coffee shop without ever brewing a cup

Imagine you own the most popular coffee shop in town. You’re not behind the counter brewing coffee or dealing with customer orders. Instead, you're focused on opening new locations, expanding your brand, and driving growth—not making individual customers happy by brewing their drinks.

This is exactly what we do for marketing agencies. We help you systemize your processes so you're no longer the one servicing clients. Instead, you’ll become a true owner, focusing on scaling your business and big-picture strategy, while your team and systems handle the day-to-day.

👉🏼 Book your free consultation here

2. Ask: “What does success look like?”

Ask your prospect what they need to see for you to be the right partner.

I did this on our second call with a client, and each decision-maker had a different answer.

It immediately clarified their priorities and allowed me to address each concern specifically.

Example:

“What do you need to see out of a partner to know they are the right one?”

Action Step: Start using these two techniques in your sales conversations.

You’ll see more trust, stronger buy-in, and better results.

Want even more high-impact sales strategies that can 10x your results?

🗓️ Schedule a no-cost call with 8F here to unlock your agency's full potential.