🚀 1 framework to supercharge your communication

91% of people think their managers suck at communicating.

Here’s how to avoid this problem in your agency 👇

Explain the WHY + principles.

Most employees hate feeling like they’re being bossed around.

Especially when they don’t understand the “why” behind an ask.

The fix?

When you give a directive, always back it up with:

✅ The reasoning behind it (so they buy in)

✅ The principle guiding the decision (so they understand the bigger picture)

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To make this work, your business needs clear principles.

Here are the 3 categories you should define:

1️⃣ Company Values → What you stand for.

2️⃣ Company Heuristics → Simple rules that drive complex behavior.

3️⃣ Company Principles → Your guiding theses for decision-making.

For example, at 8F, one of our principles is to always deliver elite services, regardless of capacity.

This principle just came into play last week for us.

We have more leads than we can take on right now…

So I told one of my partners that I’d rather we build a waitlist than compromise on quality.

In the long run, by always delivering elite services, we’ll continue to grow and win.

He immediately understood—because we had already aligned on the principle.

We’ve used principles like this to help scale 800+ agencies into powerhouses.

Curious how we can do the same for you?

🗓️ Book a call with my elite 8F team here.